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SLAPCEO President says time to focus on billion-dollar trade fair and meetings industry Source:FT Board Member Ifham Aarif   Board Member Devanthi Ambuldeniya   Sri Lanka Association of Professional Conference, Exhibition and Event Organisers (SLAPCEO) newly elected President Imran Hassan says now is the best time for Sri Lanka to strategically focus on being ready to open up to this industry.  He said like Singapore and Dubai the trade fair, meetings and destination events industry can play a huge role in giving the Sri Lankan economy the much-needed boost it required.  “Sri Lanka should focus her marketing strategy in breaking into the billion-dollar industry of trade fairs, meetings and destination events, which has long been neglected. When Sri Lanka reopens her doors to the world this needs to be one of the key factors in Sri Lanka’s marketing strategy,” Hassan said.  According to him Sri Lanka’s geographical positioning is one of ...