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Floriculture export revenue could double with proper assistance-by Indunil Hewage Source:Dailynews An unprecedented increase in air freight rates to almost all destinations have badly affected the local Floriculture industry. “Cut leaves, which accounts for over 50% of the local exports, were the worst affected and saw an immediate decline in exports. Though the rooted plant sector too saw its costs escalating due to high freight, survived the initial impact through negotiated price revisions and other productivity measures. The export of tissue culture plants was the least affected since the increase in freight component per plant was less due to the high number of plants per unit weight,” said Dilip de Silva Chairman/CEO Serendib Horticulture Technologies. The local growers supplying the local demand too suffered due to regular lockdowns and pandemic guidelines. Though the local demand for plants increased significantly, non-availability of market places such as, local plant exhibitions etc has ...