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NCE highlights need to develop and sustain coconut-based products to USA Source:FT The National Chamber of Exporters of Sri Lanka, addressing numerous issues faced by its members, instigated a series of webinars under the theme ‘Grow beyond traditional markets’ in collaboration with Sri Lankan foreign missions. The main objective of this initiative is to assist exporters to reach new markets and identify emerging demand for various products and services, under the new normal by global consumers. Keeping abreast with the program, the Chamber conducted two webinars recently, in coordination with the Sri Lankan Embassy in USA and India Business Group, a Chamber of Commerce based in Mumbai.  The webinar with the US Embassy was mainly focused on improving market access for Sri Lankan coconut and coconut-based products. Representing the US Embassy, Ambassador Ravinatha Aryasinha made the opening remarks. He highlighted the need to support the Sri Lankan SME exporters in ...