Use of social data analytics for online marketing By Aditya Abeysinghe Social data Social data is information users post on social media websites or applications and other data such as biographical and location data. For example, posts or tweets, images, videos, shares etc. are data shared in social media. These are available to other users through a social media platform or by using public APIs (Application Programming Interfaces). Data can also be made available to internal business users in the form of private APIs. These data are used for analysis which can then be used for business promotions, enforcing security, and improving business functions within social media organizations. Social data analysis Social data analysis includes analyzing data within social media platforms. It includes gathering data using an API(s) or a publicly dataset(s) and then cleaning, transforming and analyzing the data. Social media data can be real-time or past data based ...
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Software defined storage: A trend for virtualizing data storage? By Aditya Abeysinghe Software defined storage (SDS) is a storage model that separates software used in storage media from the hardware. SDS uses software that controls the hardware and network resources used in data storages. This allows storage to be added or removed without depending on the hardware. The main benefit of this model is flexible storage and maintenance of storage in devices using software. The methodology used Different types of SDSs exist and the methodology used depends usually on the type. A type of SDS is storage virtualization. In this type, a hardware-based storage is used and software is used to virtualize this storage such that it can be used by different processes and monitored centrally. Using virtualization, SDS creates virtual disks which are shown as different storage units within the same hardware storage. This method will also use management ...
