Insight – New routes to market for Australian brands in Sri Lanka and Bangladesh Source: MirageNews     With e-commerce accelerating in cities across India, it’s easy to miss how consumer behaviour is changing right across the South Asia region. In this Insight, we analyse how the adoption of e-commerce channels in Bangladesh and Sri Lanka is creating opportunities for Australian exporters – including in markets that were previously difficult to grow. Sri Lanka’s modern retail trend The last two decades have witnessed a steady growth of modern retail in Sri Lanka. Major companies such as Cargills, Keells Super, Arpico, Softlogic Glomark and government-owned Sathosa have all expanded their retail presence in Sri Lanka, driven in part by fast-rising incomes. ...

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