Big Bash League sees significant growth in Indian viewership, says Alistair Dobson In a bid to capture the growing Indian audience, the Big Bash League (BBL) and Women’s Big Bash League (WBBL) are focusing on adding more Indian flavor to their tournaments. Alistair Dobson, the General Manager of Big Bash Leagues, recently highlighted a remarkable increase in viewership from India, thanks to a new media rights deal that has expanded the leagues’ reach in the subcontinent. “We had a significant increase in our audiences globally this year, particularly in India off the back of our new media rights deal, in India, which has shown significant growth in the viewership,” Dobson said. The surge in interest from Indian fans has been noteworthy, making India a key market for both the BBL and WBBL. Last season, the inclusion of Indian cricket commentators like Ravi Shastri and Harsha Bhogle was a strategic move ...