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Crocodile celebrates SLIM Digi Awards win for compelling ‘Upgrade’ campaign   Popular menswear brand, Crocodile, was awarded at the SLIM Digi Awards 2.0, earning for itself a seat among the country’s most successful brands, all recognised for the effective implementation of their digital campaigns. The highly-anticipated annual awards ceremony, held on 21 January 2021, highlighted digital excellence in the marketing arena. Among many contenders for the title in the Retail category, Crocodile’s #Upgrade campaign was awarded for the coveted ‘Best Integrated Digital Marketing Campaign’. The campaign was created with the premise of exploring the menswear specialist’s success in the Sri Lankan market, with a key focus on the impact and outcomes of the digital marketing strategy of the brand. Established in 1947 in Singapore, Crocodile has earned for itself a reputation across the world as the leaders in high-quality menswear. Crocodile’s ‘Upgrade’ campaign was designed alongside the four main lifestyle ...