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FINALLY…CINEMA IS AN INDUSTRY-by Chandran Rutnam Source:Dailymirror A scene from the film ‘Kadawunu Poronduwa’   Finally, Sri Lanka has joined the world of international cinema and accepted the obvious fact that Cinema is an INDUSTRY. We were forty years behind but that is a norm for Sri Lankan cinema. We were ten years behind in our entry to digital projection. “It has also been observed that the cinema industry in most of the countries in the world has been improved with the recognition of cinema as an industry.” (Daily Mirror  17 November 2021) Where have we been? Sleeping in the trenches? The motion picture business is a multi million dollar business throughout the world EXCEPT SRI LANKA. Why? In ALL our neighbouring countries, India, Indonesia, Malaysia, Singapore and Vietnam, the business is booming.  Better than it has ever been, even after the pandemic. What are we doing wrong? Why didn’t ...