Clustering Archives

Emerging marketing trends with ML – By Aditya Abeysinghe Marketing has improved its reach to target customers over the last decade with the use of newer technologies. While marketing using online websites and mobile applications are the widely used methods, new methods of online marketing are rising that use machine learning models. These emerging marketing methods have enhanced marketing to reach a large volume and variety of market types. Analyzing target market segments Machine learning (ML) is used to analyze target markets. The common method of finding target markets is to group people of similar characteristics such as by location, gender and purchasing methods. However, this is often difficult for large businesses that market services or products due to the large variety of customers. ML is used to identify people with similar behavior based on methods such as classification and clustering. ML could also be used with other systems to ...

Could deep learning change businesses? By Aditya Abeysinghe Today, machine learning has changed many services that people use. Most apps, websites etc. used today have a machine learning process to improve functionality. Different techniques of machine learning are used based on the type of function(s) a system expects. Deep learning is a technique that has been used in the past few years as a self-updating, accurate method in many machine learning processes. What is deep learning? Deep learning is a class of machine learning where the technique used tries to learn from the data. Like Artificial Neural Networks, deep learning use multiple layers to train and update its learning process at each training cycle. Deep learning methods are used for methods like image recognition or semantic analysis and use large training datasets for training. Deep learning algorithms use large computational and storage requirements to train models due to multiple layered ...