CA and KFC Enhance Industry-leading Partnership Source: Cricket Australia – CA Multicultural Media (eLanka) Cricket Australia’s (CA’s) long-standing partnership with KFC will continue after the relationship with the global restaurant chain was extended for at least another three years. The renewal ensures one of the most iconic partnerships in Australian Sport will remain prominent throughout the cricket season with KFC continuing as naming rights partner for the BBL while KFC will enhance its role across Australian Cricket as a Platinum Partner of CA. Throughout all 14 BBL seasons, the KFC brand has aligned perfectly with the exciting and innovative league. Summers and KFC are synonymous with the BBL’s fun, family-friendly atmosphere and creating more brilliant fan experiences will be a key aspect of the partnership. Nielsen Sports research has shown the CA-KFC partnership is consistently a sports industry-leader in sponsorship awareness, reflecting the legacy the partnership has established in more ...