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MOVIE BUSINESS IS VERY HEALTHY; DON’T KNOCK IT!-by Chandran Rutnam Huge billboard in Colombo featuring running films_ a sight hard to be seen now Source:Dailymirror “In most instances the director drunk with applause and adulation has disconnected with the producer who gave him the opportunity. The Content must generate money so that the producer or the production company could continue to produce the next package of Content.” The film business is a very lucrative business in all the countries of the world with the exception of Sri Lanka. WHY? The film industry is not a high-risk business that many perceive it to be, if it is treated and respected as an ‘Industry.’ The stigma that it is dangerous for investors and banks because the chances are that they will not see their money back is not really true. If you choose the right concept, the right budget and the right ...