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Sparking off Diwali Festivities Down Under – by Shivani Maddali Source:-multiconnexions This blog was written by Shivani Maddali from the MultiConnexions Marketing team. Diwali, also known as Deepavali or the Festival of Lights, is an Indian festival celebrating the triumph of good over evil. It is the most important festival in Hindu culture, often likened to the ‘Indian Christmas’ and is celebrated across the globe by the South Asian diaspora. During Diwali, the sky dazzles with firecrackers, the streets are lit with diyas (earthen lamps), gifts are exchanged, and the atmosphere is brimming with joy. It is a five-day celebration, with each day having its own significance and tale. Diwali also marks the beginning of the Hindu New Year and is considered an auspicious time for financial investments. Diwali is also an important time for marketers as customers are actively shopping for various items such as investment opportunities or gifting ...