Tourism: Need for ‘colourful stories’ to promote wildlife-by Srilal Miththapala Source:Island Stakeholders in marketing Sri Lanka tourism should be creating colourful stories of the wildlife experiences in Sri Lanka instead of presenting basic facts and figures. We need to create and tell wildlife stories with a humane touch. When a potential tourist calls a hotel or a travel agency to inquire about the wildlife attractions in Sri Lanka, most often the sales staff just give an itinerary and mention the animals that could be observed instead of portraying wildlife in an attractive manner. This would require private sector tourism professionals to have high levels of wildlife experience and enthusiasm, and the message has to go down to the employees who communicate with tourists. Meanwhile, most hotels now have naturalists on their payroll, and such hotels should encourage them to engage in creating stories for tourists to enjoy the wildlife in ...

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