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Full of beans: Instant coffee quality improves as tastes mature-JOSH DYE Peter Patisteas, managing director of Griffiths Bros Coffee Roasters in Melbourne. Photo: Joe Armao Source:Goodfood The phrase “premium instant coffee” might sound like an oxymoron, but the quality of instant coffee is on the rise thanks to big strides in how it is made.  It’s not a moment too soon, with more people staying in and working from home due to ongoing COVID-19 restrictions – conditions that have prompted instant coffee sales to jump by as much as 40 per cent. Instant coffee still dominates the market despite Australia’s thriving cafe culture and enviable espresso coffee. An October 2019 report on the industry by market research company IBISWorld showed instant coffee retained 41 per cent of the coffee and tea market, ahead of the ground and whole bean segment, which had 25 per cent of the total.    ...