LOVI Ceylon’s ‘Fashion Story’ walks the ‘Olympic Ramp’ Source:Sundayobserver With the onset of the Tokyo Summer Olympics and all the attendant hype which is a combination of Olympic fever as well as an outpouring of relief that despite the pandemic, life is beginning to show signs of some semblance of normalcy, Sri Lanka and LOVI Ceylon are making history. With Sri Lanka sending her largest ever delegation to the games, despite the prevailing difficulties due to the pandemic, we are making history; as for the first time, our team wore our National Dress as they paraded the Olympic stadium, and this is due to the brainchild of Asanka de Mel, the founder and CEO of LOVI Ceylon whose farsighted thinking and initiative have resulted in our boys and girls proudly marching in our National Dress – a historic occasion. ...
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Attempt to reimagine corporate wear A Lankan entrepreneur who sacrificed a tech career in Silicon Valley to return home to Sri Lanka and launch his own apparel business is pushing an innovatively designed national dress for board room and event wear. Says Asanka de Mel, CEO of LOVI Ceylon: “In today’s global economy, self-confidence is a must. And uniqueness a strategic advantage for any leader. With that in mind, I invite our forward-thinking leaders to wear LOVI’s refresh of the iconic Sri Lankan National dress.” ...
