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Emerging marketing trends with ML – By Aditya Abeysinghe Marketing has improved its reach to target customers over the last decade with the use of newer technologies. While marketing using online websites and mobile applications are the widely used methods, new methods of online marketing are rising that use machine learning models. These emerging marketing methods have enhanced marketing to reach a large volume and variety of market types. Analyzing target market segments Machine learning (ML) is used to analyze target markets. The common method of finding target markets is to group people of similar characteristics such as by location, gender and purchasing methods. However, this is often difficult for large businesses that market services or products due to the large variety of customers. ML is used to identify people with similar behavior based on methods such as classification and clustering. ML could also be used with other systems to ...