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Use of AI with service marketing By Aditya Abeysinghe What is service marketing? In service marketing a service is marketed to a target customer segment. This type of marketing is different from marketing of a product as an intangible item is marketed to the customer segment. As an intangible item is marketed neither party has ownership of the item being marketed. Service marketing also needs less time to market than marketing a product. Also, since a service has less scope after it is being used, marketing a service is often difficult than marketing a product as it is often difficult to convince customers to use a service.  Types of service marketing External service marketing is the most used type of service marketing. In external service marketing a service is marketed to its customers. Different types of techniques like products, purchasers, etc. to promote services are used in this type of ...