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Use of social data analytics for online marketing By Aditya Abeysinghe Social data Social data is information users post on social media websites or applications and other data such as biographical and location data. For example, posts or tweets, images, videos, shares etc. are data shared in social media. These are available to other users through a social media platform or by using public APIs (Application Programming Interfaces). Data can also be made available to internal business users in the form of private APIs. These data are used for analysis which can then be used for business promotions, enforcing security, and improving business functions within social media organizations. Social data analysis Social data analysis includes analyzing data within social media platforms. It includes gathering data using an API(s) or a publicly dataset(s) and then cleaning, transforming and analyzing the data. Social media data can be real-time or past data based ...