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Sri Lanka Tourism goes global on Nile TV to woo the Mediterranean traveler Source:Island Sri Lanka Tourism, as one of its initiatives to promote the island destination on social media and virtual platforms shared engaging content of its many attractions and resources turning the pandemic to an opportunity. As result of this effort, Sri Lanka Tourism was able to participate on a destination promotional programme on Nile TV international, with the continuous effort and guidance of the Sri Lanka embassy in Cairo, Egypt, to make this become a successful reality. The purpose of this collaboration was to encourage Mediterranean travelers to engage with ‘’brand ‘’ Sri Lanka virtually , and have a positive experience that would keep Sri Lanka as their ‘’must travel’’ destination once its borders are open for visitors. The programme included an exclusive interview which was hosted by Taghreed Hussein, in which Ms. Kimarli Fernando; chairperson of ...