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MEDIA RELEASE Active Super partners with MultiConnexions to tap into Australian diversity Sydney, 20 October 2021: Active Super is partnering with MultiConnexions Group, a multicultural marketing and advertising agency, to broaden its appeal and increase engagement with Australians from different backgrounds. Active Super, a leader in responsible investment, is keen to reflect the diversity of the Australian population in its marketing strategy, recognising that a one-size-fits-all marketing and communications strategy is not the best way to communicate with the Australian population given its strong multicultural composition. The partnership is the latest plank in Active Super’s strategy to attract new members and drive future growth following its rebranding from Local Government Super in May 2021. Chantal Walker, Active Super’s Chief Digital and Marketing Officer, said there was tremendous potential to reach Australians who otherwise would not be engaged with their superannuation. “We value diversity, equity and inclusion and seek to embed ...