Go for the low hanging fruit Mr. President! A letter to AKD……. – By Aubrey Joachim Dear Mr. President, As they say in the classics, it’s done and dusted. Your long cherished dream of leading your country has come to fruition. It has been a long struggle from your humble beginnings in the village of Tambuttegama to the Presidential Palace in Colombo. Yet you have not lost your humility and simple way of life and the kitchen staff at President’s House will need to change menus to village style rice and curry dishes instead of French cuisines including award winning wines. Your victory is a case study in marketing. You turned a 3% market share to a 43% market share in the space of 5 years despite all the false marketing propaganda by your competitors. Despite most of the media working against you, your digital keyboard warriors conveyed your messages ...

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