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Why discovery analytics is more useful in analysis of businesses? – By Aditya Abeysinghe Data Discovery Businesses generate large amounts of data today with diverse types of systems used. These systems vary from systems where data are analyzed for direct business benefits to systems that are used for indirect benefits such as those used in ensuring customer relationships using social media, email and assistance using virtual (chatbot-based) messages. Analyzing these data from systems that have diverse functions is often costly for a business and also most data are not that useful to be analyzed. Therefore, data discovering process on which data to be used in analysis is often useful to avoid costs and gain only required knowledge for business analysis. Analytics on data discovered Unlike other types of intelligence used for business analysis, intelligence used in discovery of sources to be used is only used by analysts who have knowledge ...