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Vision Care teams up with CFW Summer 24 as ‘Official Eye and Hearing Care Partner’ emphasizing inclusivity and hearing wellness 18th March 2024, Colombo: Vision Care, Sri Lanka’s largest vision, hearing and eyewear solutions provider, extended its 10-year partnership with the Colombo Fashion Week (CFW) to its 11th year by once again collaborating as the “Official Eye and Hearing Care Partner” of CFW Summer 24 edition held recently. In a new initiative, Vision Care leveraged this platform for promoting greater inclusivity and to raise awareness about hearing health, coinciding with World Hearing Week. With over 1.5 billion people worldwide experiencing some form of hearing loss, Vision Care’s campaign at CFW 2024 aimed to educate and inspire a change in perceptions towards hearing loss and the use of hearing aids. The initiative was aligned with the World Health Organization’s theme for World Hearing Day, “Changing Mindset,” which seeks to combat the ...