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Unraveling Insights from Big Data for Better Decision Making – By Bhanuka- eLanka In today’s digital age, data has become the lifeblood of businesses across industries. With the exponential growth of data, organizations are increasingly turning to big data analytics to derive valuable insights that drive informed decision-making. In this article, we delve into the world of big data analytics, exploring its significance, methodologies, and the transformative impact it has on businesses. The Significance of Big Data Analytics: In a world inundated with data, the ability to extract actionable insights is paramount. Big data analytics offers the capability to process vast volumes of structured and unstructured data, uncovering patterns, trends, and correlations that traditional analytics methods may overlook. By harnessing the power of big data, organizations can gain a comprehensive understanding of their operations, customers, and market dynamics. Methodologies of Big Data Analytics: Big data analytics encompasses a diverse range ...