Sri Lanka Tourism highlighted by CNN Travel-by Kimarli Fernando Source:Island The concerted efforts by Sri Lanka Tourism to promote the Island globally through its integrated and strategic campaign, continues to bring attention to the island. The strategies executed have led to a surge of positive reviews and recommendations from the world’s media, even during the pandemic. High profile coverage on CNN, BBC, and AL Jazeera has enabled the island to stay top-of-mind in vital source markets. This will no doubt prove invaluable once international borders open. One of the most compelling features include an expose for CNN Travel by Henry Golding, star of the hit movie ‘Crazy Rich Asians’. The feature gave the island excellent exposure and global recognition, creating an impact on key source markets in Asia. Prominence for the Island in the source markets of Singapore, Malaysia, Thailand, Hong Kong, and other Asian destinations, allows for a steady ...
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Sri Lanka Tourism Highlighted Once Again by CNN Travel Source:Bizenglish.adaderana The concerted efforts by Sri Lanka Tourism to promote the Island globally through its integrated and strategic campaign, continues to bring attention to the island. The strategies executed have led to a surge of positive reviews and recommendations from the world’s media, even during the pandemic. High profile coverage on CNN, BBC, and AL Jazeera has enabled the island to stay top-of-mind in vital source markets. This will no doubt prove invaluable once international borders open. One of the most compelling features include an expose for CNN Travel by Henry Golding, star of the hit movie ‘Crazy Rich Asians’. The feature gave the island excellent exposure and global recognition, creating an impact on key source markets in Asia. Prominence for the Island in the source markets of Singapore, Malaysia, Thailand, Hong Kong, and other Asian destinations, allows for a steady ...
Aug 21, 2021
Posted by eLanka admin In
elanka Finance
Tagged Ms. Kimarli Fernando, Sri Lanka Tourism
Sri Lanka Tourism Lures Digital Nomads Source:Bizenglish Sri Lanka was recently recognized as one of the top destinations for Digital Nomads, emerging second in Club Med’s index of the best places and countries around the world to become a Digital Nomad. Club Med collected and assessed data in line with the growing demand for the nomadic lifestyles which enables travellers to escape to picturesque locations where they can work remotely from. This recognition comes just as Sri Lanka Tourism is charting a new path and offers yet another avenue to market the island in a bid to boost tourism. Digital Nomads are a growing segment within the tourism industry, of people who choose to embrace a location and enjoy a technology driven lifestyle which enables them to travel and work remotely, anywhere in the world. “Sri Lanka was ranked so highly because of its comparatively low living costs, average temperatures ...
Sri Lanka Tourism goes global on Nile TV to woo the Mediterranean traveler Source:Island Sri Lanka Tourism, as one of its initiatives to promote the island destination on social media and virtual platforms shared engaging content of its many attractions and resources turning the pandemic to an opportunity. As result of this effort, Sri Lanka Tourism was able to participate on a destination promotional programme on Nile TV international, with the continuous effort and guidance of the Sri Lanka embassy in Cairo, Egypt, to make this become a successful reality. The purpose of this collaboration was to encourage Mediterranean travelers to engage with ‘’brand ‘’ Sri Lanka virtually , and have a positive experience that would keep Sri Lanka as their ‘’must travel’’ destination once its borders are open for visitors. The programme included an exclusive interview which was hosted by Taghreed Hussein, in which Ms. Kimarli Fernando; chairperson of ...
Nov 22, 2020
Posted by eLanka admin In
Articles
Tagged Ms. Kimarli Fernando, Sri Lanka Tourism, Taghreed Hussein
