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Sri Lanka Tourism launches membership drive for informal sector with support from Australia’s MDF Sri Lanka Tourism Development Authority (SLTDA), with the support from Market Development Facility (MDF), Australia’s flagship private sector development programme, has launched a membership drive to encourage informal sector tourism operators to register with SLTDA.  The membership drive was launched recently with a trilingual video series featuring Kumar Sangakkara. “Tourism is led by the SMEs and hit hard by the pandemic which accounts for over 55 percent of the tourism industry. The key objective of this initiative is to motivate informal businesses to register with us and I invite informal sector establishments to register– we stand ready to help,” said Kimarli Fernando, Chairperson of Sri Lanka Tourism. “I would also like to extend my sincere gratitude to Sangakkara for helping us to initiate this and Market Development Facility (MDF) for assisting us,” she added.  SLTDA welcomes ...