“Small is not that beautiful” Once upon a time, there was a cunning trader in a remote village by the jungle. As he found lots of monkeys in the village, he thought of making a fast buck with the monkeys. He said, “I have come to buy monkeys, and I would pay $10 for each monkey!” The villagers, one by one started catching the monkeys and brought them to him. He bought all and put them into cages. The news about the “monkey-trading” quickly spread throughout the village. As monkey-trading soon became a money-spinning business in the area, villagers gave up their usual livelihood work and started catching and selling the monkeys. Within a couple of days, there were no more monkeys in the area. Demand-supply imbalances began to work: The trader increased the price of the monkeys to $20, and started buying at a higher price. Villagers ...

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