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Unlocking the Boundless Realms: Augmented Reality (AR) and Virtual Reality (VR) – by Bhanuka – eLanka Augmented Reality (AR) and Virtual Reality (VR) are transforming the way we perceive and interact with the world around us. From immersive gaming experiences to revolutionary applications in healthcare and education, AR and VR technologies are reshaping our reality in unprecedented ways. In this comprehensive article, we delve into the intricacies of AR and VR, exploring their origins, functionalities, current applications, and future prospects. Origins and Evolution: AR and VR technologies have roots dating back to the late 20th century, but significant advancements in hardware and software have propelled them into the mainstream in recent years. While VR immerses users in entirely virtual environments, AR overlays digital content onto the real world, blending virtual elements with the user’s physical surroundings. Both technologies offer unique opportunities for enhancing user experiences and driving innovation across various ...

Mar 19, 2024 Posted by eLanka admin In Articles, Bhanuka Nuwan Tagged AR and VR advancements, AR and VR applications, AR and VR in architecture, AR and VR in education, AR and VR in gaming, AR and VR in healthcare, AR and VR in marketing, AR and VR in retail, AR and VR technology, Augmented Reality (AR), Augmented reality technology, Challenges of AR and VR, Future of AR and VR, Immersive experiences with AR and VR, Virtual reality, Virtual Reality (VR)

“Revolutionizing the World: The Advancements of Augmented Reality and Virtual Reality” – By Bhanuka – eLanka Augmented Reality (AR) and Virtual Reality (VR) are the latest technological advancements that are changing the way we interact with the digital world. These technologies have the potential to revolutionize the way we work, learn, play, and communicate. In this article, we’ll explore what AR and VR are, how they differ, and their various applications and impact on various industries. What is Augmented Reality? Augmented Reality (AR) is a technology that enhances our real-world environment with digital information. AR adds digital elements, such as images, videos, and sounds, to the real world through a device such as a smartphone or tablet. The most well-known example of AR is the popular game Pokémon Go, which uses the camera of a smartphone to project digital creatures into the real world. What is Virtual Reality? Virtual Reality ...

Feb 12, 2023 Posted by eLanka admin In Articles, Bhanuka Nuwan Tagged Augmented Reality, digital world, latest technological advancements, Virtual reality, VR

Communication to the customer: A Virtual Reality usage By Aditya Abeysinghe Virtual reality (VR) is a concept which simulates an environment using hardware and software. VR is used by many for different uses, and this has made VR a growing tech in the domain of simulations. The use of VR has rapidly increased in the past few decades due to low-cost hardware required and the ability to use VR devices with minimal knowledge. Use of VR for various activities in marketing is on one such use. Use of VR in marketing communications Traditional marketing communications involved communicating with the customer using an advertising medium. Digital and printed media were used along with in-store and indirect selling methods. Different methods of selling products sprung with marketing using the Internet. Emails, digital advertisements, and mobile applications are the most used marketing platforms today. Along with Internet marketing other methods are used by ...

Dec 11, 2021 Posted by eLanka admin In Aditya Abeysinghe, Articles Tagged Aditya Abeysinghe, Traditional marketing communications, Virtual reality