Why do communications fail? How do we ensure they do not fail? – By Alok Das Source : Alok Das Linked In Communication is the lifeblood of any organisation. Yet, despite its importance, it often falls short. Let’s break it down and see how we can fix it. 1. Lack of Clarity: One of the biggest culprits is ambiguity. When messages are vague or convoluted, they leave room for misinterpretation. Solution: Clear, concise communication is key. If your audience has to decipher your message, you’ve already lost them. 2. Assumptions: We often assume that others know what we know. This leads to gaps in understanding. Solution: Effective communication requires putting yourself in the shoes of your audience. What do they need to know? What context do they lack? Fill in those gaps. 3.Inconsistent Messaging: Consistency builds trust. When messages are inconsistent, it creates confusion and erodes credibility. Solution: Ensure that ...