Unilever Sri Lanka expands uStore.lk footprint on Viber
Source:Island
Unilever Sri Lanka, one of the island’s largest fast-moving consumer goods companies announced that it had expanded coverage of its uStore.lk e-commerce service to instant messaging platform Viber. The service, which had been offered exclusively on Unilever Sri Lanka’s official e-commerce platform www.ustore.lk until now, has been extended to Viber, enabling more consumers the convenience of directly purchasing Unilever branded products from the safety, comfort, and convenience of their homes.
The www.ustore.lk service which was first launched in 2019, has gained significant acceptance by consumers since then as a preferred shopping destination of choice. This manifold increase of consumer traffic is largely attributed to the reason behind the extension of the service to Viber, for consumers to enjoy Unilever products from the comfort of their homes. Here, the uStore.lk bot takes the form of a user-friendly chatbot, inviting customers to explore the store and select from any of Unilever Sri Lanka’s array of products, be it beauty, skincare, baby care, household care, oral care, laundry and food and refreshments. Consumers can also purchase the company’s Pureit brand from this service.
