Signature brings fashion-forward menswear to Matale with latest showroom launch
20th March 2025, Colombo: Signature, Sri Lanka’s most admired menswear brand, has taken another significant step in its retail expansion with the opening of its latest showroom in Matale. Located at No. 23, 25 Prince Street, Matale, this new branch marks a milestone as the brand’s 10th showroom, further strengthening its presence across the country.
The grand opening ceremony was attended by distinguished guests and well-wishers, including popular digital influencers who engaged with customers at the launch.
As a brand that has continuously redefined men’s fashion in Sri Lanka, Signature’s new showroom in Matale caters to the growing demand for high-quality, trendy menswear. The store offers a diverse collection, including formal, ceremonial, smart casual, casual, linen, and party wear, as well as a premium selection of suits, shirts, blazers, and trousers. Complementing these offerings is a wide range of leather products and men’s accessories, ensuring customers can find the perfect match for their attire. Additionally, the showroom extends its appeal beyond menswear by featuring womenswear and kidswear, making it a shopping destination for the entire family.
Speaking about the expansion, Amjad Hameed, Director of Signature, stated, “We are constantly looking at ways to better connect with our customers and provide them with greater convenience as they shop for their favourite menswear products. In the coming months, we will continue to open new branches island wide covering all the main cities. This aligns with our goal of providing our valued client base the customer-centric, fashion-forward, high-quality services they deserve.”
Signature’s new showroom in Matale has been designed to offer an enhanced shopping experience. The spacious interior allows customers to browse at their own pace in a relaxed setting, ensuring a seamless and enjoyable shopping journey. The showroom also houses Signature’s premium brand, ICON.
Adding to its comprehensive retail offering, Signature also provides wholesale purchasing options, catering to an extensive dealer network of over 300 dealers across Sri Lanka. Sri Lanka’s first wholesale app introduced by Signature enhances accessibility, enabling dealers and business owners to browse and order the latest Signature collections with ease.
Since its inception in 1990, Signature has built a strong reputation in Sri Lanka’s menswear industry, renowned for its commitment to quality and affordability. As part of its long-term vision, the brand continues to expand its footprint island-wide while also exploring strategic partnerships to introduce international brands. Signature operates through exclusive retail stores, a widespread dealer network, and a seamless online shopping platform at https://signature.lk, offering island-wide delivery for ultimate customer convenience. As a brand under the esteemed Hameedia Group, Signature remains the preferred choice for fashion-conscious men who seek style, confidence, and value in every outfit they wear.
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Photo Captions
Image 1 – Amjad Hameed, Director of Signature
Image 2-9 – Highlights from the event
