Want to grow your business but don’t know where to start?
The 9 Step Blueprint outlined in the Winning Strategies book provides an easy method to use “strategy” to build and execute a Growth Plan to increase your sales.
The research shows that you are probably being impacted by digital disruption without even realising it. Most businesses are fast approaching a point where they need to combat disruption and start winning sustainable new revenue to bolster profits. But there is a sense that the business world has changed, perhaps forever.
The purpose of this book is to help small to medium (SMB) businesses manage the transition to a new business model using a Growth Plan as the foundation. This book provides a step-by-step guide for both planning and execution of sound strategies to grow sales in a sustainable manner. It is aimed at business owners, business leaders and managers.
This book simplifies concepts on applying proven business strategy, in bite sized chunks, to drive closer engagement with target customers. The methods used will lead to a Growth Plan to keep you on track to continuously create value for customers and grow sales revenue.
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About the author: Shehan Wijetilaka
Shehan Wijetilaka is an expert in marketing strategy and sales execution. His insights are backed up with over 25 years of demand creation experience in senior sales executive roles, including running a $100 million business line. He also has deep insights in developing new digital business models and is passionate about social media. Shehan has published many research papers and articles. He also speaks regularly at industry forums and conferences on topics such as Business Growth Planning, Business Strategy, Value Creation, Centres of Influence, Demand Generation and Digital Disruption. Shehan has a B.Sc Honours Degree in Electronics Engineering and Physics from Loughborough University, United Kingdom. He has worked for IBM Corp, Telstra and Huthwaite and is a trusted advisor to many small business owners.