Thyaga Wins Grand Prix as Sri Lankan Brands Shine at SLIM DIGIS 2.6
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Sri Lankan brands and creative teams have delivered a strong statement of digital confidence at SLIM DIGIS 2.6, one of the country’s most recognised digital marketing award platforms, with thyaga.lk securing the prestigious Grand Prix in its first-ever entry and Mans Lanka (Pvt) Ltd receiving major recognition for a campaign developed in partnership with Avant Media.
The achievements place locally developed brands, marketing specialists and digital strategists at the centre of Sri Lanka’s rapidly maturing technology and communications sector. More significantly, the results demonstrate that Sri Lankan companies are no longer merely adapting international digital marketing practices; they are developing campaigns, customer experiences and brand strategies capable of competing successfully on their own national stage.
Thyaga.lk makes an exceptional awards debut
Founded in 2020, thyaga.lk has developed into Sri Lanka’s largest gifting and rewards ecosystem, connecting individuals, businesses and brands through digital and physical gifting solutions. Its gift vouchers can be redeemed across more than 300 merchants island-wide, enabling customers and organisations to provide greater choice, flexibility and meaningful rewarding experiences across multiple categories.
At SLIM DIGIS 2.6, thyaga.lk secured the Grand Prix in its first-ever entry at the awards, an achievement that was reinforced by an impressive collection of category wins:
- Grand Prix
- Gold – Best Use of Digital in a B2B Campaign
- Gold – Best Seasonal Campaign
- Gold – Best Use of Digital in an E-Commerce Marketing Campaign
- Bronze – Best Use of Digital in Corporate Branding
AI-generated illustration based on the source material, with eLanka branding.
The result is particularly notable because it reflects a broad digital strategy rather than success in a single specialised category. The campaign work was recognised for its relevance to corporate audiences, seasonal engagement, e-commerce performance and wider brand-building, indicating that thyaga.lk has positioned gifting as a versatile digital experience rather than a conventional transactional product.
The Grand Prix recognition also reflects a wider transformation within the business. A gifting platform that began by building strong relationships with customers and corporate clients is now extending its capabilities into marketing technology, data-informed communication and digitally enabled rewards management.
AI-generated illustration based on the supplied awards-night reference image. No authentic source photograph was available.
Sachin Wickramasinghe, CEO of thyaga.lk, said:
> ‘This milestone comes at an exciting stage of our journey. From being a sales-led company focused on building strong customer and corporate relationships, we are now expanding our capabilities and making our mark in the martech space. Today, thyaga.lk is trusted by over 1,000 corporates across Sri Lanka, while we continue to expand our vision beyond borders with our entry into Bangladesh. We have always believed in doing things differently, and this recognition reflects our commitment to combining technology, creativity, and innovation to build better rewarding experiences.’
The achievement was made possible through the collaboration of the thyaga.lk team, including Sachin Wickramasinghe, Shehan Selvanayagam, Tilan Wijeyesekera, Devni Panduwawala and Viraj Dushantha, alongside creative and strategic partners Loops Integrated, Blok & Dino and Sprigs.
That collaborative model is increasingly instrumental in modern digital marketing, where the strength of a campaign is determined not only by the client’s product but also by the ability of strategists, creative specialists, designers, technology teams and marketing partners to work towards a unified customer outcome.
Mans Lanka earns recognition for heritage brands
Mans Lanka (Pvt) Ltd also secured major recognition at SLIM DIGIS 2.6 for its campaign “Balaporoththuwe Maha Kannaya”, developed in partnership with Avant Media.
The campaign received key accolades across multiple categories, including:
- Seasonal Campaigns
- Best Exterior Building Material Hardware Brands
- Best Use of Digital in Corporate Branding
AI-generated illustration based on the source material, with eLanka branding.
Mans Lanka represents brands including MEN and Chillington Crocodile, while continuing to strengthen its footprint through award-winning digital strategy and creative execution. The recognition demonstrates how established product categories, including hardware and agricultural equipment, can be given renewed relevance through carefully planned digital communication.
The company is a premier importer and distributor of hardware products, agriculture tools and equipment, power tools, electrical accessories and utensils carrying world-renowned brand names. It also imports the famous Chillington Crocodile agricultural tools, which have been popular in Sri Lanka for more than a century.
For a business operating across practical and highly competitive product categories, the awards provide an important reminder that digital branding is not limited to technology companies, retailers or lifestyle brands. Hardware, construction, agriculture and household product businesses can also build stronger customer relationships when their digital campaigns connect product heritage with contemporary needs.
The “Balaporoththuwe Maha Kannaya” campaign therefore represents more than a short-term promotional achievement. It illustrates how a longstanding product portfolio can be communicated through seasonal relevance, visual creativity and a clearly structured corporate identity, allowing familiar brands to remain visible in an increasingly crowded digital environment.
A sign of greater maturity in Sri Lanka’s marketing sector
The results achieved by thyaga.lk and Mans Lanka should be viewed within the broader development of Sri Lanka’s digital marketing industry. SLIM DIGIS 2.6 provides a platform through which campaigns are assessed for creativity, strategic thinking, digital execution and measurable relevance, and the performance of local brands at the awards indicates a sector that is becoming more sophisticated in both ambition and delivery.
For thyaga.lk, the Grand Prix and four additional category awards show how a Sri Lankan business can combine e-commerce, business-to-business engagement, seasonal communication and corporate branding within a single digital ecosystem. For Mans Lanka, the recognition demonstrates how traditional sectors can use modern storytelling and digital distribution to strengthen products with established histories.
AI-generated illustration based on the source material, with eLanka branding.
These developments are relevant to Sri Lankan professionals and businesses worldwide, including those operating in Australia, the United Kingdom, Canada, New Zealand and the United States. Sri Lankan companies increasingly serve customers across borders, while local creative and technology teams are gaining the experience required to support international expansion.
The recognition of thyaga.lk’s entry into Bangladesh is particularly significant in this context. It suggests that the company’s digital model is being developed with scalability in mind, while its SLIM DIGIS performance provides an important domestic benchmark for the quality of its marketing and technology capabilities.
Mans Lanka’s achievements offer a complementary example. Its brands are rooted in products that have served Sri Lankan households, farmers and tradespeople for generations, yet the company has shown that heritage and innovation can operate together. Established brand credibility can be strengthened, rather than displaced, when digital communication is used with discipline and creativity.
Sri Lankan talent competing on its own stage
The success of thyaga.lk and Mans Lanka conveys a broader message about Sri Lanka’s marketing and technology sector: local businesses and creative teams are increasingly capable of producing work that is strategically ambitious, culturally relevant and commercially focused.
The awards also underline the value of partnerships. Thyaga.lk’s achievement involved its internal team and external agencies, while Mans Lanka worked with Avant Media to develop its recognised campaign. Such collaborations allow companies to draw upon specialist skills without losing sight of their own brand identity and customer knowledge.
As Sri Lankan businesses continue to invest in e-commerce, marketing technology, mobile engagement and digital brand development, the standard of local competition is likely to rise further. SLIM DIGIS 2.6 has provided a valuable platform for recognising that progress, while the victories of thyaga.lk and Mans Lanka have offered two distinct examples of how innovation can emerge from both a modern rewards ecosystem and a long-established product distribution business.
For the global Sri Lankan community, these achievements represent encouraging evidence that the country’s commercial and creative talent is building brands with the confidence to compete, innovate and grow from Sri Lanka to wider international markets.
Source: https://www.newswire.lk/business/mans-lanka-shines-at-slim-digis-2-6-with-top-honors/
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