Border Gavaskar Trophy set to boost sports tourism as Boxing Day Test sales reach unprecedented heights
Source: Cricket Australia CA Multicultural Media (eLanka)
Cricket Australia has announced sales for the Boxing Day Test have reached ground-breaking heights, with Day 1 sales triple those recorded at the same period in 2018/19.
Sales for days 2-4 are also impressive with a remarkable 5.5 times increase from India’s last pre-covid tour to Australia.
Notably, the current sales figures also reveal a significant increase in interest from Indian tourists, with 3.9% of current purchasers for the Boxing Day Test hailing from India, compared to 0.7% in 2018/19.
This season’s Border-Gavaskar Trophy series promises to be an unforgettable experience for cricket fans across Australia as the top-ranked men’s Test teams face off in a thrilling five match showdown.
The series begins with the West Test in Perth from 22 November, followed by the day- night Test at Adelaide Oval. Brisbane’s Gabba Ground will host the two cricketing giants from 14 December before the series culminates in two of the most iconic events in world cricket: the Boxing Day Test at the MCG, and the New Year’s Test at the historic SCG, promising an unforgettable experience for fans.
Joel Morrison, Executive General Manager, Events & Operations CA:
“The Border Gavaskar series is a highly anticipated event and current ticket sales demonstrate there is enormous interest in the upcoming contest between Australia and India.”
“Tickets are selling fast for all five Tests as excitement continues to build for the summer ahead, so we’re encouraging fans to buy tickets now to ensure they don’t miss out on any of the action.”
“We also continue to see strong sales from Indian fans as well as Australian fans, presenting a fantastic opportunity to celebrate the enduring connection between our two countries both on and off the field, with a large contingent of travelling fans expected to attend Tests across the summer.”
