Use of social data analytics for online marketing By Aditya Abeysinghe Social data Social data is information users post on social media websites or applications and other data such as biographical and location data. For example, posts or tweets, images, videos, shares etc. are data shared in social media. These are available to other users through a social media platform or by using public APIs (Application Programming Interfaces). Data can also be made available to internal business users in the form of private APIs. These data are used for analysis which can then be used for business promotions, enforcing security, and improving business functions within social media organizations. Social data analysis Social data analysis includes analyzing data within social media platforms. It includes gathering data using an API(s) or a publicly dataset(s) and then cleaning, transforming and analyzing the data. Social media data can be real-time or past data based ...
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eLanka Newsletter – 10th July 2022 – 3rd Edition Sri Lankans in Australia Click here or on the image below to read this week’s elanka Newsletter “IN A NUTSHELL”-by Des Kelly Sri Lankan protesters attack residences of President and PM as pair promise to resign Launch of Desmond De Silva Website – By Phyllis De Silva Kangaroo’s move in for Lion’s annihilation – By Trevine Rodrigo in Melbourne Doctor’s mercy dash across surging floodwaters to help patients As Sri Lanka faces bankruptcy, police impose curfew before mass protest – By Bharatha Mallawarachi Understanding the challenges and exploring solutions to Sri Lanka’s economic crisis with Murthaza Jafferjee – Chairman, Advocate Institute Sri Lanka Watch Sri Lanka vs Australia Second Test Highlights – Galle – July 2022 Sri Lanka Current – By Dr harold Gunatillake Smith, Labuschagne lead Aussie charge for clean sweep – By Trevine Rodrigo (eLanka Sports editor) Aid Across ...
eLanka Newsletter – 06th July 2022 – 2nd Edition Sri Lankans in Australia Click here or on the image below to read this week’s elanka Newsletter WALDTEUFEL78 – by Des Kelly Miss Sri Lanka 2021 Sade Greenwood is CJS first Youth Ambassador PIMARN SRI LANKAN & THAI RESTAURANT BY TREK – Sundown Sunday Buffet – 3rd July 2022 Sri Lanka Progress – By Dr Harold Gunatillake Congratulations to Melissa Edney (nee Schokman) and Teshani McManus (nee Pathikirikorale) In Loving Memory of Ralph Elmo Edmonds 1941 – 2022 – by Patrick Ranasinghe Thomiana May 2022 Autumn Edition – Publication of S. Thomas’ College Old Boys Association, Australia Branch Inc. Victoria The Garbage Man – by Patrick Ranasinghe Narration of the History of our Proud Ancestral (Orang Jawa) Heritage. by Noor R. Rahim BOI launches five-year residence visa to entice foreign investors Australian HC assures to support Sri Lanka’s economic, social, and ...
eLanka Newsletter – 29th June 2022 – 9th Edition – Sri Lankans In Australia Click here or on the image below to read this week’s elanka Newsletter Gentleman Des – A Felicitation – by Max Gerreyn “A PRIYA PEIRIS DOUBLE” – by Des Kelly Des’ Birthday Celebration ……By Phyllis De Silva School meal program in Sri Lanka-Rise Up ceylon filmfest – friends dance – real jaffna – thaminie’s piano – bilal and dimanthi – By Jayam Rutnam Sri Lanka-News as of 24th June 2022 – By Dr Harold Gunatillake Mike Harridge: Meandering Through the Garden Australia’s population is bigger, more diverse, census shows – By Timna Jacks Australian Taxation Office crackdown on family trust rorts causes alarm among tax advisers 26th JUNE IS WELL KNOWN PETERITE CRICKETER DAVID HEYN’s 77th BIRTHDAY Exploited in a crisis: why are Sri Lankans getting on boats bound for Australia? Japan’s Precious Children – By ...
eLanka Newsletter – 22nd June 2022 – 7th Edition – Sri Lankans In Australia Click here or on the image below to read this week’s elanka Newsletter REPEATS THAT BEAR REPEATING – by Des Kelly Watch Cricket Highlights – Sri Lanka vs Australia ODI Series – June 2022 MAJOR FUNDING BOOST TO SUPERCHARGE HOUSING SUPPLY Pathum Nissanka century gives Sri Lanka 2-1 series lead vs Australia Galba’s Tales of Parliamentary Affairs from the Inside: “Wow”!-by Michael Roberts Australia to provide $ 50 Mn to Sri Lanka for food & healthcare needs – By Zulfick Farzan “SAMOA-SILASILA” – by Des Kelly Feast of the Transfiguration – Sunday 7th August 2022 Sri Lanka’s economic crisis has turned into a national emergency | ABC News Message to Sri Lankans living abroad from Dr. P Nandalal Weerasinghe, Governor of the Central Bank of Sri Lanka Sri Lankan History & Current Affairs: The Sri Lanka-China ...
eLanka Newsletter – 12th June 2022 – 4th Edition – Sri Lankans In Australia Click here or on the image below to read this week’s elanka Newsletter “BUCKINGHAM PALACE” – by Des Kelly Commendable endeavor from Elanka Donate a grocery pack to a poor family in Sri Lanka -Arundathie Abeysinghe Watch Cricket Highlights – Sri Lanka vs Australia – T20 Series June 2022 Thomian Fiesta 2022 – Organized by S Thomas’ College OBA, NSW/ACT – Photos and video thanks to Roy Grafix Doctor, academic, activist, and now MP: Dr Michelle Ananda-Rajah – By Khushaal Vyas Sri Lanka Progress talks IMF Bailing Out Details – By Dr Harold Gunathilake Lalithakala Visharada Deshamanya Manoj Peiris in an effervescent dominant voyage of over four decades in the field of music – by Sunil Thenabadu Duncan White, and the Returned Trinity Lion – By GEORGE BRAINE SUNDAY CHOICE – Only a Prayer Away Delays ...
eLanka Newsletter – 8th June 2022 – 3rd Edition – Sri Lankans In Australia Click here or on the image below to read this week’s elanka Newsletter MY PRIDE & JOY – by Des Kelly Watch Cricket Highlights – Sri Lanka vs Australia – T20 Series June 2022 Pride of the Lion’s will upset Kangaroo push – by Trevine Rodrigo (elanka – Sports editor – Melbourne) Good News from Jayam – congratulations 2022 graduates – Samantha – Sydney – Lianne – Wathni – Shehan – Queen Elizabeth jubilee – Happy Birthday Athena AFFILIATED TO CITY & GUILDS OF LONDON INSTITUTE UK FLITS – by Sunil Thenabadu Derana Stars in Concert, 2022 – Australia – Photos by RoyGrafix Sri Lanka is a dangerous side, says Aaron Finch-by Dhammika Ratnaweera Good And the Bad of Egg – By Dr Harold Gunatillake From Dr. QUINTUS DE ZYLVA Chairman | Sri Lanka Cricket Foundation ...
Use of AI with service marketing By Aditya Abeysinghe What is service marketing? In service marketing a service is marketed to a target customer segment. This type of marketing is different from marketing of a product as an intangible item is marketed to the customer segment. As an intangible item is marketed neither party has ownership of the item being marketed. Service marketing also needs less time to market than marketing a product. Also, since a service has less scope after it is being used, marketing a service is often difficult than marketing a product as it is often difficult to convince customers to use a service. Types of service marketing External service marketing is the most used type of service marketing. In external service marketing a service is marketed to its customers. Different types of techniques like products, purchasers, etc. to promote services are used in this type of ...
eLanka Newsletter – 4th May 2022 – 2nd Edition – Sri Lankans In Australia Click here or on the image below to read this week’s elanka Newsletter “PLANTERS PERSONIFIED” – by Des Kelly SRI LANKA NEWS – APRIL 2022 ANZAC DAY CELEBRATIONS – by Lawry Heyn Singing alongside Victor – by GEORGE BRAINE SriLankan Airlines Adds A Record Number Of Sydney & Melbourne Flights – BY JAMES PEARSON Helmut Lotti – Time To Swing – by Patrick Ranasinghe Hypnotised – by Anil Wickrematunge Hypnotised – by Anil Wickrematunge Ashes opener axed, Maxwell’s exile extended as Aussies name Test squad – by Christy Doran PETER de NIESE sings ‘T A X I’ (ref songclips14 Foreigner 1995 Line up new front man vocalist Kelly Hansen – by Patrick Ranasinghe Brisbane Sri Lankan Newsletter – Dæhæna – May 2022 Prime Minister – Joint Media Release – Additional funding for youth-led mental health and ...
eLanka Newsletter – 1st May 2022 – 1st Edition – Sri Lankans In Australia Click here or on the image below to read this week’s elanka Newsletter “BAKER/BENNETT BROADSIDE” – by Des Kelly Conrad De Silva stunned the Voice on Channel 7 by appearing as the oldest entry in its history – by Trevine Rodrigo (eLanka: Melbourne) The Legend Desmond De Silva is honoured on the King & I Casey Radio 97.7 FM The inevitable required change for Sri Lanka’s future! – Speech at Martin Place Sydney, Australia by Aubrey Joachim Crossing The Jordan – by Lakshman Navaratne Thomians grab Peninsula Trophy at Sydney touch Sevens – By Trevine Rodrigo reporting from Sydney Indian Ocean ANZACs from the Second World War – by Michael Roberts Tribute to Dr. Gamini Goonetilleke Brisbane Sri Lankan Newsletter – Dæhæna – May 2022 DAMITHA ABEYRATNE IN A SCINTILLATING VOYAGE IN STARDOM FOR OVER THREE ...
