amanté marks 13th anniversary with launch of exclusive new boutique in Colombo 05
amanté, Sri Lanka’s leading intimate apparel brand, is celebrating its 13th anniversary with the unveiling of its 8th independent boutique. In an exciting push to expand its retail footprint across the country, the new outlet in Cool Planet Mall on Kirula Road, Colombo 05, is testament to a rapidly expanding portfolio of currently 7 boutiques, 138 plus modern trade outlets and 437 plus distributive trade outlets since its founding.
The opening, held on Friday the 24th of October, was officially inaugurated by chief guest Darshi Keerthisena, Creative Director of Buddhi Batiks, Shammi Muditha, Exports – General Manager – Product at amanté, and Eshara Samuel, Head of Marketing at amanté, in the presence of Cool Planet officials, the amanté family, and influencers.
The tastefully curated space will house the premium lingerie brand’s newest collections, in addition to a well-balanced product mix of amanté’s core styles and apparel from the athleisure, activewear, swimwear, sleepwear, and loungewear ranges.
“At our Colombo 05 store shoppers will be able to browse the full and up-to-date amanté product lines, representing innovative, and comfort-driven made for all women in Sri Lanka,” said Eshara Samuel, Head of Marketing at amanté, speaking at the launch event. “As the brand grows, so does our mission to empower our customers with attractive and affordable innerwear and outerwear that always prioritizes quality, confidence, and inclusivity.”
“This is a significant milestone in our growth story, and what better way to celebrate than to give both, our loyal patrons and new customers, the very best of shopping experiences,” said Padmal Silva, Executive Director of amante’.“It’s also worth mentioning that this store is our second boutique within a Cool Planet mall – a thriving retail destination ; a reflection of our strong, long-term partnership with Cool Planet.”
In addition to making its signature brand of luxury womenswear more accessible with yet another outlet, amanté is inviting its customers too to share in the celebrations by offering exclusive deals and discounts across all boutiques island wide.
First launched from humble beginnings in India in 2007, and then having entered the Sri Lankan market in 2012, amanté has now established itself as one of Sri Lanka’s most trusted intimate wear labels.
The brand now boasts eight independent boutiques (Racecourse Mall in Colombo 07, Marino Mall in Colombo 03, Kandy City Centre, Cool Planet Shopping Centre in Nugegoda, Negombo, One Galle Face (OGF) mall), Colombo City Center, and now Cool Planet Mall in Colombo 05), a retail presence of 138 modern trade outlets and 437 distributive trade outlets across the island, and an e-commerce store (www.amante.lk); making its products even more accessible to customers across the country. In 2021, amanté was acquired by India’s largest retailer, Reliance Retail Ventures Ltd., further bolstering its mission of creating designs that perfectly blend comfort, fashion, and thoughtful design for the confident woman.
For more information email reachus@amante.lk, or call the amanté hotline: 0114534707
Caption(L-R)
amanté 1 & 2: The newly opened amanté boutique at Cool Planet Mall, Kirula Road, Colombo 05 — the brand’s 8th store in Sri Lanka.
amanté 3: amanté Lanka Finance Manager Suranji Weerarathna, amanté Lanka & amanté Exports Head of Human Resources & Admin Ishara de Mel, Buddhi Batiks Creative Director Darshi Keerthisena, Cool Planet Director Mrs. Yuli Hada Nazme, Managing Director M.N.M. Nazme, Chief Executive Officer Rizwi Thaha, amanté Lanka Executive Director & Business Head Padmal Silva, amanté Exports General Manager – Product Shammi Muditha, amanté Lanka Head of Marketing Eshara Silva and Head of Sales Danushka Adassuriya
amanté 4: Opened by Chief Guest Darshi Keerthisena, in the presence of several guests’ special invitees.
amanté 5: amanté Lanka Executive Director & Business Head Padmal Silva
amanté 6: Buddhi Batiks Creative Director Darshi Keerthisena making her first purchase.
amanté 7: Team amanté
amanté 8: Buddhi Batiks Creative Director Darshi Keerthisena
amanté 9 & 10: Highlights from the event
