Hameedia Celebrates Heritage with a Festive Collection Reflecting 75 Years of Craftsmanship and Tradition
27th March, 2025, Colombo: Hameedia, Sri Lanka’s leading menswear brand synonymous with style and quality, marks this festive season with its “Celebrating Heritage” campaign—a tribute to timeless elegance, cultural richness, and the evolving spirit of tradition. Embracing the essence of “Celebrating Heritage,” Hameedia introduces a festive collection, where every outfit reflects the beauty of heritage, craftsmanship, and sophistication.
This festive collection is designed to bring tradition to life through intricate tailoring, rich fabrics, modern silhouettes, and attention to detail. Inspired by the warmth of Ramadan gatherings and the joy of Sinhala and Tamil New Year celebrations, the collection represents family, community, and unity. From classic ensembles that honor the culture to contemporary styles redefining festive elegance, the collection caters to individuals who wish to celebrate tradition while expressing their unique personal style.
This season also marks the introduction of HUSN, Hameedia’s new ethnic brand for ladies that encapsulates the essence of heritage with a modern touch. Featuring Shalwars, Kurtis, Indo-Western fits, Dupattas, Pashminas, Silk Hijabs, and Ethnic Jewellery, HUSN blends cultural authenticity with contemporary elegance, offering a refined selection for those who appreciate tradition in a modern context.
Fouzul Hameed, Managing Director of Hameedia, shared his thoughts on the campaign: “Heritage is more than history—it’s a living tradition that connects us through celebrations, fashion, and shared experiences. Whether it’s Ramadan, Sinhala & Tamil New Year, this season reminds us of the people, moments, and bonds that make traditions meaningful. Our collections embody this connection by bringing together culture, elegance, and individuality.”
With a legacy of more than 75 years, Hameedia continues to evolve while staying true to its roots. The brand’s diverse representation of style spans timeless outfits for fathers and sons, modern elegance for mothers and daughters, and contemporary looks for friends redefining tradition in their own way.
Hameedia invites customers to explore and shop the festive collection at all Hameedia showrooms, Envoy Mansion, and online at www.hameedia.com, with the added convenience of island-wide delivery. The brand’s extensive portfolio includes globally renowned names such as Envoy London, Le Bond, Roseavelt, Adidas and Nike, ensuring that every shopper finds something to complement their personal style.
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