ALT X launches BE | LIVING through strategy, tech, and AI-led eCommerce
ALT X (Altered Experience), Sri Lanka’s fastest-growing business solutions company specializing in end-to-end eCommerce through its eCom360 model, strategic marketing, and AI-driven technology solutions, has successfully delivered the full-scale build and launch of BE | LIVING an international premium cookware brand, demonstrating a new, integrated approach to building and scaling modern eCommerce businesses.
In an increasingly complex digital landscape, where brands often face fragmented execution across strategy, technology, and performance, ALT X brings these elements together into a single, outcome-driven model, combining AI, data intelligence, and full-stack execution.
For BE | LIVING, ALT X acted not as a conventional service provider, but as an embedded growth partner leading the brand’s development from the ground up. This included defining the brand strategy, building its eCommerce ecosystem on Shopify, establishing its social media presence from inception, and managing the platform as a performance-driven commerce engine.
This integrated execution enabled BE | LIVING to enter global markets with clarity and cohesion. aligning brand positioning, digital infrastructure, and scalable growth systems from day one. BE | LIVING is available in the USA, UK, France, Netherlands, Belgium, Spain and Germany.
Belinda Peeters Wohono, Director and Founder of BE | LIVING, stated “BE | LIVING began as a personal journey rooted in my passion for cooking and the joy of creating meaningful experiences at home. We wanted to build a brand that brings that same sense of inspiration and simplicity into everyday living. ALT X truly understood this vision shaping it into a refined, cohesive digital presence that captures the spirit of the brand while positioning it confidently for a global stage.”
Roland Peeters, Managing Director of BE | LIVING, added “From the outset, our ambition with BE | LIVING was to build a brand that could operate seamlessly across global markets, with a strong digital-first foundation. What stood out with ALT X was their ability to go beyond traditional execution and truly take ownership of the entire ecosystem from strategy to performance. Their integrated, AI-led approach has enabled us to launch with clarity, speed, and confidence, setting a strong platform for long-term growth.”
Kabeer Rafaideen, Managing Director ALT X, commented “At ALT X, we operate at the intersection of AI, data, and execution because that’s where real business growth happens. Our work with BE | LIVING reflects how brands can be built and scaled through an integrated model, rather than fragmented approaches. This is not about delivering isolated services, it’s about taking ownership of outcomes and building businesses designed to perform globally from day one. We offer a simple one line benefit to clients – we help you sell more using data and AI”
The success of BE | LIVING reflects a broader shift in how modern brands are built, where performance is driven not by individual functions, but by how effectively strategy, technology, and execution are integrated.
With deep expertise across Shopify, Amazon, and global marketplaces, ALT X delivers end-to-end eCommerce solutions through its eCom360 model combining strategic clarity, AI-driven optimisation, and executional depth. Its growing portfolio of international brands, including KODAK, Westinghouse, ELLE, BLAUPUNKT, and TELEFUNKEN, reflects its ability to build and scale businesses at a global standard while operating from Sri Lanka. For more information, visit www.alteredexperience.com
Captions:
ALT X 1: ALT X Managing Director Kabeer Rafaideen
ALT X 2: BE | LIVING Director and Founder Belinda Peeters Wohono
ALT X 3: BE | LIVING Managing Director Roland Peeters
