amanté expands exclusive store network with opening of Negombo boutique
amanté, Sri Lanka’s leading intimate apparel brand, has unveiled its newest independent boutique in Negombo – the 5th in the label’s growing portfolio of stores across the country.
The grand opening, held on Thursday the 10th of August, was officially inaugurated by Chief Guest Darshi Keerthisena – of Buddhi Batiks fame- in the presence of other prominent personalities, influencers, and amanté management.
Darshi Keerthisena, fashion powerhouse and Founder of well-known ethical fashion business, Buddhi Batiks, was also the first to make a purchase at the swanky new boutique. “I’ve always been a fan of amanté’s offering, and also deeply respect the brand’s vision of empowering women,” she commented. “Having witnessed first-hand amanté’s impressive growth since its inception, it is indeed an honour to have been chosen to open their newest store.”
With a presence in over 200 retail outlets across Sri Lanka, amanté’s Negombo boutique will be the label’s second independent store outside of Colombo; giving patrons access to the exclusive amanté shopping experience as well as designs which seamlessly blend quality, style, and comfort. Customers in the vicinity will now be able to shop their favorite brand’s newest collections as they are released, which include intimate wear, athleisure, sleepwear, swimwear, and their newly launched teen range.
“We’re incredibly excited to have been able to open our newest outlet here in Negombo, further bolstering our exclusive store network to make our superior collection of comfortable and fashionable womenswear more accessible,” said Mr. Padmal Silva, Business Head at amanté. “Having only launched our 4th store just two months ago, our expansion plan is well on track for positioning amante’ as Sri Lanka’s most popular intimate wear destination.”
What sets amanté apart however, is that each product is made to undergo a rigorous 12-month development cycle, where every garment is tested, fitted, and manufactured to excellence at world class manufacturing facilities. Despite this slower and more responsible approach to fashion, amanté works to ensure affordable prices for its customers without ever compromising on quality. With a finger on the pulse of emerging global trends, amanté’s patrons can also rest assured that they’re always wearing the latest styles.
First launched in India in 2007 from humble beginnings, and then having entered the Sri Lankan market in 2012, amanté has now established itself as one of Sri Lanka’s most trusted intimate wear labels. The brand now boasts five independent boutiques (Racecourse Mall in Colombo 07, Marino Mall in Colombo 03, Kandy City Centre, Cool Planet Shopping Centre in Nugegoda, and now Negombo), a retail presence at over 230 stores across the island, and an e-commerce store (www.amante.lk); making the products even more accessible to customers across the country. In 2021 amanté was acquired by India’s largest retailer Reliance Retail Ventures Ltd., further bolstering its mission of creating designs that perfectly blend comfort, fashion, and thoughtful design for the confident woman.
For more information email reachus@amante.lk, or call the amanté hotline: 0114534707
Captions(L-R):
amanté 1: amanté Lanka Manager HR Ishara de Mel, Senior Manager Operations Natali Ratwatte, Head of Marketing Eshara Silva, Buddhi Batiks CEO and Director Darshi Keerthisena, amanté Lanka Business Head Padmal Silva and General Manager-Product Shammi Muditha at the opening of the fifth amanté boutique in Negombo
amanté 2: Buddhi Batiks CEO and Director Darshi Keerthisena gracefully lights the oil lamp
amanté 3: Embarking on a new journey at the amanté Negombo boutique
amanté 4-5: Darshi Keerthisena initiated the first transaction at the grand opening of amanté‘s new boutique in Negombo
amanté 6-9: The newly opened amanté boutique in Negombo
