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Home » Blog » Articles » Coca-Cola has announced the appointment of Kaushali Kusumapala as the new Country Director for Sri Lanka and Maldives.
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Coca-Cola has announced the appointment of Kaushali Kusumapala as the new Country Director for Sri Lanka and Maldives.

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Last updated: April 20, 2024 11:38 am
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Coca-Cola has announced the appointment of Kaushali Kusumapala as the new Country Director for Sri Lanka and Maldives.

INTRODUCTION As of 2010, there were 45,159 Sri Lankans living in the US. Substantial immigration began in the 1990s when many fled the violence of the Sri Lankan Civil War. The majority of Sri Lankan-Americans live in the vicinity of either New York City (where there’s a Little Sri Lanka on Staten Island), central New Jersey, or Los Angeles.

Making history as the first Sri Lankan woman in this position, Kaushali succeeds former Country Director, Pankaj Sinha, who assumed the role in 2019. In this position, Kaushali will closely collaborate with bottling teams, customers, partners, consumers and external stakeholders in Sri Lanka and Maldives.

With a career spanning back to 2009, Kaushali has garnered diverse experience having worked with organisations and brands such as Leo Burnett, Fonterra Dairy and Domino’s Pizza. Notably, her journey to leadership includes significant achievements at Hemas International, where she served as Director of Marketing, contributing to market entry strategies, international market development and pioneering marketing initiatives.

Expressing excitement on her appointment, Kaushali said, “I am thrilled to embark on this journey with Coca-Cola and collaborate with our bottling partners, Coca-Cola Beverages Sri Lanka and Male’ Aerated Water Company, and other stakeholders with the purpose to refresh our consumers. For some years now, Coca-Cola holds a special place for me as a consumer and as a marketer, and I am deeply committed to steering our loved brands and franchise operations to greater heights.”

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Kaushali is a graduate of the University of Melbourne, where she earned her Bachelor of Commerce degree. Her commitment to excellence and continuous learning has been recognised with several prestigious awards, including the SLIM Brand Excellence and SLIM Kantar People’s Awards for Local Brand of the Year and CSR Brand of the Year.

In light of Kaushali’s appointment, Coca-Cola Vice President of Franchise Operations for Southwest Asia (SWA) Ajay Vijay Bathija said, “We extend a warm welcome to Kaushali. The Coca-Cola Company is steadfast in its commitment to building a sustainable business in Sri Lanka and Maldives and Kaushali will play an important part in moving the needle.”

Coca-Cola has been a part of Sri Lanka’s fabric since 1961, serving as a key contributor to the local economy. With an extensive system network of over 80,000 retailers and a direct workforce of over 400 employees, Coca-Cola remains dedicated to enriching communities across Sri Lanka.

Being deeply ingrained in local culture and community engagement, Coca-Cola launched the ground-breaking Coke Kottu Beat Party in 2023, celebrating Sri Lanka’s beloved national dish, kottu. Attended by over 158,000 enthusiasts across seven locations, this event exemplified Coca-Cola’s commitment to fostering cultural connections while addressing environmental concerns. Furthermore, Coca-Cola Sri Lanka proudly transitioned Sprite to clear PET plastic bottles in December 2023, reinforcing its dedication to sustainability.

Upali Obeyesekere

Best wishes to the new CEO!

TAGGED:Coca-ColaDominosFonterra DairyHemas InternationalKaushali KusumapalaLeo BurnettMaldivesPankaj SinhapizzaSri LankaSri Lankan woman
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