New Plan to Drive Growth in Women and Girls’ Cricket – by Johann Dias Jayasinha
Source : Johann Dias Jayasinha Facebook
Australian Cricket has launched its Women and Girls Action Plan to keep cricket at the forefront of the women’s sports revolution by driving significant increases in participation, audiences, commercial revenue and representation over the next ten years.
Nick Hockley, CA Chief Executive Officer said: “Building on its long and proud history, the growth of cricket as a sport for women and girls over the past decade is one of the great success stories of Australian sport and we are confident this action plan will provide the focus and energy to ensure we accelerate cricket’s leadership position.
“We’ve seen what is possible with transformative moments such as 86,174 fans packing the MCG for the T20 World Cup final, which remains the highest attendance for a female sporting event in Australia.
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“There is so much more opportunity and work to be done to ensure big crowds in big stadiums more often, that our incredible role models are given the profile they deserve, that all facets of the game are gender balanced, that through imaginative partnerships we drive commercial growth, sustainable investment and ultimately that more women and girls are inspired to love and play cricket.
“Thank you to everyone across the game who has contributed to the development of the action plan. I am so excited to work together to bring it to life.”
Ellyse Perry, Australian player said: “Sport at its very best is fully inclusive and it’s been a great privilege to collaborate with some of the best leaders in Australian sport on a plan that will ensure more women and girls are involved in cricket in every role.
“Australian Cricket has been at the forefront of the growth in women’s sport providing some of the best opportunities for players with resourcing and remuneration and it’s reassuring to know this commitment will not only be sustained, but greatly enhanced over the next ten years.
“With viewing audiences increasing, the public appetite for women’s sport is now indisputable and we would love to see major stadiums filled with fans for our international and WBBL games and more girls inspired to play cricket.
“It is also extremely important that the increased interest in women’s sport is reflected in sponsorship and broadcast deals, and I hope this plan will continue to drive this growth so that women’s cricket continues to thrive.”
