NEW NATIONAL CAMPAIGN AND SUPPORTS TO QUIT VAPING AND SMOKING

NEW NATIONAL CAMPAIGN AND SUPPORTS TO QUIT VAPING AND SMOKING – The $63.4 million ‘Give Up For Good’ campaign

The Australian Government is providing support for Australians to quit vaping and smoking, with new advertising campaigns and updated quit support services.

The $63.4 million ‘Give Up For Good’ campaign includes four separate but complementary creative approaches which will raise awareness of the health harms of smoking and vaping, and encourage Australians to take advantage of newly expanded quit support services.

Four streams of advertising target key audiences:

Young people who vape – ‘Why Are We Still Doing This?’

Adults who vape – ‘Vaping. Are You Really Choosing Anymore?’

Adults who smoke – ‘Choose Your Hard’

First Nations adults who smoke – ‘Keep At Quitting’

The ‘Give Up For Good’ campaign is historic. This is the first time that the Australian Government has advertised to the public about the risks and harms of vaping, the first time in nearly 10 years that it has produced a national population-wide smoking campaign, and the first time that TikTok will be used in an Australian Government campaign.

The campaigns will run across television, digital video and audio, social media, gaming, radio, cinema and out-of-home channels like billboards, shopping centres and bus shelters. The advertising will run until December 2024 and is part of a multi-year investment, with future phases planned.

For more information on the national campaigns visit: health.gov.au/GiveUpForGood / https://www.health.gov.au/vaping

Resources for media are available on request, including information, statistics, and links to download high resolution campaign assets.

Campaign materials and support resources have been developed in Arabic, Simplified Chinese, Traditional Chinese, Korean and Vietnamese and are available to download at: health.gov.au/GiveUpForGood/translated.

Youth vaping materials and support resources are available in those 5 languages as well as Greek and Thai at: health.gov.au/vaping/translated

Alongside the public health campaigns, the Australian Government has launched expanded and nationally consistent support services to help Australians quit nicotine addiction caused by vaping and smoking.

This includes:

development of an online cessation hub that is now live at quit.org.au; • redevelopment of the My QuitBuddy app to provide new features and support; • funding to expand and ensure nationally equitable access to Quitline services; • dedicated resources to support parents and carers; and
updated clinical guidance for health practitioners.

Approximately 3.3 million Australians reported vaping and/or smoking in 2022, though rates vary across the population and may be higher among young Australians, First Nations people, those in in low socioeconomic areas, people in rural and remote areas, LGBTQIA+ Australians, and some multicultural communities.

The Hon Mark Butler MP, Minister for Health and Aged Care, said “Nicotine is highly addictive and before you know it, what starts as an occasional thing becomes something much more serious. But it’s never too late to quit. If you are worried about the hold that nicotine has over you, remember that help is there.”

For support to stop smoking and vaping, call Quitline on 13 7848, visit quit.org.au, talk to a health professional, or download the My QuitBuddy app.