SAKS assigned with CX Management of Sri Lanka’s leading ride-sharing platform   In a move to further enhance customer engagement, Sri Lanka’s leading on-demand mobility solutions provider has entrusted global business services titan, SAKS Global, with its Customer Experience Management (CEM). SAKS commenced contact centre operations utilising its advanced Customer Experience (CX) platform to equip the company with real-time data to help accurately align its business strategies and policies with customers’ needs. In an age where customers are equipped with an ever-expanding network of channels to engage with brands, companies are in turn expected to enhance their digital infrastructure, improving services and support, to keep up with this fast-evolving user behaviour. The ride hailing app has taken significant strides in the digital commerce arena by expanding its customer offering to include food, grocery, and gas delivery services -among others. This has resulted in a notable increase in its client base, ...

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