Telecoms finance leader: Storytelling is not just for salespeople-By Swati Sanyal Tarafdar Source:FM-magazine Jesmin Ehsan, ACMA, CGMA, at Ericsson Telecommunications says finance professionals need to learn the art of storytelling to make numbers come alive. People and leadership skills Soft skills Future of finance Editor’s note: This article is part of the “Top Finance Skills” series, featuring insights from finance leaders across industries on skills finance professionals need to have to be competitive in the future. To receive weekly updates on this series, sign up for our CGMA Advantage newsletter. As the pandemic forced people to stay inside their homes — working, studying, and running businesses, as well as finding leisure and entertainment online — one industry that had to immediately cater for a huge demand surge was the telecoms sector. Data traffic increased significantly worldwide. Ericsson, a global information and communications technology leader headquartered in Stockholm, Sweden, with operations in over 180 countries, reported a ...

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