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Have AI models enhanced uses in conversational marketing? – By Aditya Abeysinghe What is conversational marketing? Conversational marketing is marketing with the use of one-to-one voice or virtual conversation with customers. This type of marketing is one of the easiest and less time consuming methods where live and virtual agents contact prospective customers to market services and products. Most businesses now have changed their conversational marketing to virtual methods. With virtual methods, a data source is used and a bot is used to communicate and share data with a customer.  Virtual conversational marketing Virtual conversational marketing is the most common type of conversational marketing used by online marketing platforms. Many methods are used to market products to customers. Chatbot-based conversations are mostly used by many platforms. With this method, a customer submits a question and the chatbot responds the customer with an answer based on data from a data source. ...