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How emotional intelligence is changing online retail trends – By Aditya Abeysinghe What is emotional intelligence? Emotional intelligence (EI) is the ability to control and identify emotions within a person or that of other people. EI can control and respond to attitudes of others as well as control emotions within a person. Therefore, intelligence of emotions is often considered important than maintaining cognition intelligence. Levels of EI According to [1], there are four levels of EI: perceiving emotions, reasoning with emotions, understanding emotions and managing emotions. The first stage of EI is to perceive them. This involves accurately understanding emotions such as facial expressions, gestures and signals. Once emotions are perceived then these emotions can be used to reason whether they need to be responded. For example, some people do not want to respond to someone who is angry but may respond to someone who is joyful. The next step ...