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Data, data everywhere – where’s the analytics for insight ? by Aubrey Joachim Are Sri Lankan organisations lagging behind? We live in an era of ‘big data’. The volume of data in the world is doubling every five to six months and its growth is exponential.  Every large organisation has around 200 terabytes of internal data – one terabyte is 1,000 gigabytes. In addition every organisation has access to significant amounts of external data.  Eighty per cent of data is unstructured or semi-structured. Blogs, tweets, Instagram pictures, human movements, etc. are all extremely valuable sources of data that are captured today by a plethora of digital-enabled devices such as sensors, point-of-sale scanners, digital cameras and the like. The proliferation of data in today’s world is a huge opportunity that organisations must exploit. Easier said than done! This is the big challenge facing most organisations; firstly do they have the required ...