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Designing a communication strategy: key points for a Change Manager / Communication Manager to consider – By Alok Das Source : Alok Das linkedin In the world of change management and project management, communication strategy is an integral artefact. If designed properly, it makes a huge contribution to project success. While there is no one size fits all communication strategy for all scenarios, considering some key points always makes the planning easier. Alignment with program / project timeline That is arguably the most important part of the communication strategy. Communication always has to be relevant and current. If you are too late in sending the communication, it runs the risk of causing panic and confusion. Eventually, you might have to spend a lot of time in damage control. If it is too early, the target audience might forget the key message. Target audience To maximise the outcome, you should always consider ...