Designing a communication strategy: key points for a Change Manager / Communication Manager to consider – By Alok Das Source : Alok Das linkedin In the world of change management and project management, communication strategy is an integral artefact. If designed properly, it makes a huge contribution to project success. While there is no one size fits all communication strategy for all scenarios, considering some key points always makes the planning easier. Alignment with program / project timeline That is arguably the most important part of the communication strategy. Communication always has to be relevant and current. If you are too late in sending the communication, it runs the risk of causing panic and confusion. Eventually, you might have to spend a lot of time in damage control. If it is too early, the target audience might forget the key message. Target audience To maximise the outcome, you should always consider ...

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Mind your language. It divides! – By Aubrey Joachim Nineteen Fifty-Six was a watershed moment in the history of Ceylon – now Sri Lanka, when the government of S.W.R.D. Bandaranaike passed the Sinhala Only Bill as the first act of the new government of a leader who at the time could hardly speak the Sinhalese language. The Christian educated ‘silver-tongued-orator’ of Oxford had passed his senior Cambridge examinations with distinctions in English, Latin, Greek and French. No Sinhalese for this aristocratic son of Ceylon. However, at an election rally in Polonnaruwa in late 1955 Solomon West Ridgeway Dias (SWRD) Bandaranaike promised the masses ‘Sinhala – in twenty-four hours’. Thus the division began and the domino effect still goes on – wherever in the world Sri Lankans congregate. Language is defined as a means of communication between humans by way of speech, writing or gesture. It is ironic that while language ...

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Using change management and two $2 investments in reducing children’s screen time – By Alok Das Source : connectwithalokdas As working parents with a young family, like any other working families, the wellbeing of our children has always been a key priority for my wife and me. One key challenge for us – and I’m sure there are millions of mums and dads who feel this – is managing children’s screen time. Source: Paul Rogers, The New York Times We live in a digital world where screen time has become as normal as breathing, whether for work, or for communication, or for entertainment. Like adults, children also spend a lot of time on the screens for education and for entertainment. The challenge stems from the fact that what starts as necessity ends up in some sort of addiction. One caveat: I have written this piece as food for thought; not as ...

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