User behavior data benefits for business – By Aditya Abeysinghe Data from users Today businesses collect various types of data from users. These data range from data entered directly to a system such as to a website to data from user interactions in a system. Businesses use methods such as browser cookies, analytics scripts embedded to a user interface etc. to track user interactions and data input to a system. These data are then used by business analysts to increase user retention rate leading to increase of sales. What data is collected? Behavioral data from user experience is one type of user data collected by businesses. It is often collected using an aggregation of data which require analysis from different experts. Behavior tracked to enhance user experience include navigation of pages or screens within a website, links clicked etc. These data are used to understand what sections of a system ...

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Make The Best of the End of Financial Year (EOFY) – By Rohan and Gita Hettiaratchi Source: Brisbane Sri Lankan Newsletter – Dæhæna – June 2022 For Businesses EOFY prompts us to tidy our financial affairs of the old year and plan for a prosperous new financial year. EOFY can be a demanding time. But it doesn’t have to be stressful. Prioritising time to plan is the key to seamlessly moving from one year to the next. Here are five things to consider. Up to date and accurate accounting records are a must for business success Good financial records encourage potential partnerships and good business decisions. For example, an investment loan application accompanied by up to date and complete financials will increase a business’s chances of getting the funds. Reviewing your numbers can help identify opportunities to improve profits Focus on spending to grow. Invest in equipment and other items ...

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